Engage | In-Store Marketing | Our CART-TV Program enables retail clients to communicate better with their customers in-store.

Our CART-TV Program enables retail clients to communicate better with their customers in-store – building a direct retailer/customer relationship throughout the store.

	Builds Relationships
	Encourages multiple-category shopping
	Drives impulse purchases and basket size
	Messages reach a higher percentage of the shopper segment in-store
	Drives awareness of retailer initiatives
	A more positive shopping experience is provided through the use our In-Store Navigation Program (Store Maps/Directories)
	We can manage the entire program: Store-level support is not required

This program places our clients' messages and promotions directly into the hands of your customers – the entire time they shop – using our primary in-store media platforms, magazine inserts, and coupons/take-one’s.

Primary P.O.P. represents in-store media with multiple placements which travels with the consumer – as they shop – and can drive them to specific products and locations in a store.

Secondary P.O.P. is typically a single ad placement – requiring the consumer to travel to the ad or display to see the advertiser’s message

Primary In-Store P.O.P.


Primary In-Store P.O.P.


Typical Secondary In-Store P.O.P.

Shelf Talkers

Floor Graphics

In-Store TV

Retailer's In-Store Circular

Shoppers don’t travel each aisle of a store, and do not see many in-store
“Secondary P.O.P.” type display messages.

Traffic patterns of 4 different shoppers in a supermarket ( Download full study from Dowloads page).


	It’s a fact, shoppers don’t shop every aisle or department of a store when shopping.

	Over 70% of shoppers shop less than 35% of a store during a regular store visit.

	70% of purchase decisions are made in-store and 68% of in-store purchases are impulse driven.

	Less than 42% of shoppers shop with a list.

	Secondary In-Store Media Offerings (Shelf and Floor Ads, In-Store TV etc.) require the consumer to travel to a specific spot in the store to deliver your message. There are over 15,000 Secondary In-Store Media Messages in a typical Supermarket competing for attention.

	CART-TV’s Primary In-Store Media Offerings place your messages directly in the customer’s hands as they enter the store and travels with them the entire time they shop driving them to different products and departments in-store.

	The CART-TV Program can encourage customers to shop areas of your store they may not be shopping.

	The CART-TV Program enables our retail clients to communicate better with their customers in-store, building private label brands & services – and many other retailer initiatives.

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© 2004 Engage In-Store Marketing and Communications, 118 Rochester Drive, Louisville, KY 40214 l Email comments to info@EngageInStore.com