Engage | In-Store Marketing | Placing our clients' message and promotions directly in the hands of the consumer.

CART-TV is a proprietary in-store marketing program offered exclusively by ENGAGE IN-STORE MARKETING & COMMUNICATIONS. This unique program places our clients' messages and promotions directly into the hands of the consumer – the entire time they shop – using a variety of our primary in-store media platforms, magazine inserts, and coupons/take-one’s.

Primary P.O.P represents in-store media with multiple placements which travels
with the consumer – as they shop – and can drive them to specific products
and locations in a store.

Secondary P.O.P is typically a single ad placement – requiring the consumer to
travel to the ad or display to see the advertiser’s message.

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What's Missing In These Pictures?

	Secondary P.O.P
	.

	Shelf Talkers	Floor Graphics


	In-Store TV	Retailer's In-Store Circular


	She is !

	Primary P.O.P

It's a fact: consumers don't travel every aisle of a store. Therefore many products, in-store messages and promotions go unseen when advertisers use a secondary in-store media platform. CART-TV is a primary in-store media platform placing your messages directly in the hands of the consumer – the entire time they shop – and at every location in the store.

In-Store Media, In store media, In- Store Advertising,

In store Advertising, store maps, store navigation

store directory, customer store maps

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Our shopping carts are taken outside and are exposeds to rain and snow. Are your products weatherproof?

Yes. All materials including the magazine inserts and coupons/take-one strips are weatherproof.

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Who installs and maintains your programs?

We do for many of our clients. Some of our clients choose to do it themselves.

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How long does the initial installation of the Cart-TV shopping cart handles take?

Not long. For example, a store with 200 shopping carts will take aproximately 4 hours to complete.

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How long does it take to change out the inserted materials?

Not long. For example, a store with 200 shopping carts will take approxiately 1 hour to complete.

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How often do you normally update/change out the inserted creative materials?

Every week, 2 weeks or 4 weeks depending on the client.

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Do you provide creative services if needed?

Yes. We have a full creative department in house.

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Store maps and directions, all of our stores are laid out differently. Can you help create store specific maps and directions for our stores?

Yes. All of our clients' stores are unique. We can help create and update these as needed.

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Will my shopping carts nest/group together with the Cart-TV shopping cart handles installed?

Yes. No change.

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Can my shopping cart still accommodate children and infant carriers?

Yes.

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	MEDIA PLATFORM: Cart handle-mounted, color-coordinated to retailer’s needs, customizable retailer logo area.

	BASE ART: Full-color weatherproof insert, commonly used for store map/directory and/or retailer-specific initiatives.

	SHOPPER’S EDITION MAGAZINE INSERT: Full-color weatherproof insert. Commonly used for a variety of retailer and brand specific initiatives. Regularly updated weekly - 2 weeks or 4 weeks.

	COUPON/TAKE-ONE DISPENSER: Accessory to media platform, used for dispensing removable coupon/take-one strips.

	COUPON/TAKE-ONE STRIP: Full-color weatherproof, removable folded strips, typically used for coupons, recipes and/or special offers which shopper is meant to redeem at store or take home.

© 2004 Engage In-Store Marketing and Communications, 118 Rochester Drive, Louisville, KY 40214 l Email comments to info@EngageInStore.com